Waste Aware Scotland logo
Home Link Glossary Link Links Link Message Board Link Contact Us Link Index Link

Assorted recyclates

Plastic bottle

Plastic tubs

Assorted green waste

Foil cups

5 Phase Campaign Programme

Waste Aware campaigns are run in five different phases and each campaign strategy is developed to reflect the situation in the local area. Each campaign focuses on a specific waste management issue, eg to encourage participation in Kerbside Recycling schemes. Waste Aware campaigns involve partnership working with local key partners, including the Local Authority and community groups, and developing specific campaign materials, media and education & awareness plans for each area. This ensures that each campaign is delivered effectively at the local level.


Phase 1: Teaser

The teaser phase of the campaign is used to raise public expectation of the campaign and/or new system being introduced in your area. This could be a new Kerbside Recycling service or the expansion of your local Recycling Centres and Points to accept a wider range of materials. This phase usually takes place around one month before your new system is introduced. You might see local A4 posters, billboards or adverts in your local press, hinting at the new campaign coming soon.

Phase 2: Main

When your new scheme is in place, the main phase of the campaign is used to tell the public in your area how to use it and to encourage participation. Each area follows an individual media schedule to promote the scheme to as many people as possible. This can include local A4 posters, billboards, press adverts, information leaflets and flyers. The different media are used to provide information about how your new scheme works and what any changes mean for you. The main phase also includes Waste Aware educational displays and presentations that are delivered at the local level to interested community groups, schools and other organisations in your area.

Phase 3: Follow Up 1

Once the campaign has been running for a while, the early results are fed back to the public through this next phase of the campaign. This lets you know how your efforts have made a positive difference to recycling rates in your area. You might see how many tonnes of waste have been recycled via your new scheme on a bus shelter poster, or your area's new recycling rate on a local billboard.

Phase 4 : Public Consultation

After the initial follow up stage, some members of the public in your area are asked to participate in surveys to find out how well the Waste Aware campaign has been working. Some of our team or staff from your Local Authority visit households in your area to ask questions about your new scheme and the campaign materials, eg information leaflets or wheelie bin stickers. This gives you a chance to suggest improvements for future campaigns and give feedback on how the scheme is working for you. The results from these surverys allow SWAG to develop models of best practice for running campaigns at the local level.

Phase 5: Follow Up 2

This second follow up stage gives you more feedback on how the scheme has impacted on recycling rates in your area. You might see the increase in waste recycled on information panels at your local Recycling Centre. This update on your continuing progress will encourage people in your area to keep recycling and making good use of your local facilities.


The five phase campaign programme allows SWAG to monitor waste reduction and recycling progress across Scotland, while developing models of good practice and best value for changing public attitudes to Reduce, Reuse, Recycle.







Scottish Executive link

If you have any queries, please email us, or call 01786 468 246.

Reduce Reuse Recycle let's get it sorted