Waste Aware Scotland

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The Programme

The Waste Aware Scotland programme aims to change public attitudes and behaviour towards waste. The programme has 3 principle phases:

Phase I: The Before Survey
The Before Survey was carried out from 2000 - 2002. It involved over 9,000 face-to-face interviews with members of the public across all the 32 Local Authority areas and 11 Waste Strategy Areas of Scotland.

The purpose of the Before Survey was to assess public attitudes and behaviour towards waste and to establish a baseline against which attitudinal shifts can be measured.

The Before Survey also involved over 40 in-depth focus groups across Scotland, where the attitudes of participants were investigated in greater depth.

In November 2002, Public Attitudes to Reduce Reuse Recycle was published, detailing the findings of the Before Survey.

Phase II: The Intervention Strategy
We are currently in the process of the planning phase of the Waste Aware Scotland programme. The Intervention Strategy will involve intensive localised campaigns, tailormade for each area.

We will campaign on specific issues in specific areas. For example in Linlithgow, in West Lothian, we are currently campaigning to encourage people to use the new 3-bin kerbside recycling system that will be instituted in May 2003. Thus our campaigns will match and support infrastructure on the ground.

Throughout these localised campaigns we will be working with all stakeholders including Local Authorities, Community Councils, SEPA, the Scottish Executive as well as the community and voluntary sectors. If you would like to find out how you can work with us in your area, please email us.

We will also run overarching campaigns at the national level to promote Reduce and Reuse.

Phase III: The After Survey
After Surveys will be carried out at regular intervals during the campaigning process in order to appraise the effectiveness of the campaigns and monitor shifts in attitudes and behaviour.

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