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Ross Finnie MSP, Minister for Environment and Rural Development, today helped launch an awareness campaign in Fife designed to encourage local people to recycle their household paper waste.

The Waste Aware campaigns, implemented in partnership by the Scottish Waste Awareness Group (SWAG), Fife Council, Fife Environmental Trust (FET) and Smith Anderson, follow research undertaken nationally which shows a real willingness by the public in Fife to take part in kerbside recycling. In fact, a total of 92% of people surveyed in Fife said they were willing to participate in kerbside recycling.

SWAG will be continuing to work with its partners over the next three years, providing information to local people on developments and new campaigns regarding recycling, and will have a representative based in Fife full-time. Lisa MacLeod from SWAG will be based at Fife Council offices in Glenrothes, her position funded by Fife Council and FET.

Commenting on the launch in Fife, Nicki Souter, Campaign Manager for SWAG said: "We are absolutely delighted that the Minister for Environment and Rural Development has been able to help us celebrate the launch today, particularly as this is the culmination of over two years worth of hard work. Whilst undertaking the largest public survey on attitudes to waste in Scotland was a huge task, it provided vital information for the implementation of local campaigns, Fife being one of the first across Scotland.

"All the signs are that the schemes will be a real success and ultimately the result of this will be less of Fife's waste ending up in landfill sites -

something that we hope to emulate across Scotland, significantly reducing waste going to landfill nationally."

Fraser Thomson, Head of Environmental Services at Fife Council continues: "We are very proud of the fact that we are one of the first local authorities in Scotland to implement new, more environmentally friendly waste strategies. We and our partners have worked hard in the past months and whilst today is a milestone, we are all eager to get the campaigns underway and get more and more local people participating in recycling across Fife."

Also helping launch the campaign today were Val and Keith Dobson and their three children from Inverkeithing. The Dobson family are already firm supporters of the campaign and are taking full advantage of the new service provided.



















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