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The Programme

The Scottish Waste Awareness Group (SWAG) was set up in 2000, with the remit of changing public attitudes to domestic waste. The aim of SWAG is to deliver a national campaign called Waste Aware Scotland to raise awareness of, and change public attitudes and behaviour towards Reduce, Reuse and Recycle. The campaign is delivered in parallel with the implementation phase of the National Waste Plan for Scotland.

The Waste Aware Scotland programme has been endorsed by the Scottish Executive, Scottish Environment Protection Agency (SEPA) and the Convention of Scottish Local Authorities (CoSLA), and is linked to the Scottish Executive’s “Do A Little Change A Lot” (DALCAL) national umbrella campaign. The programme involves developing campaigning strategies to promote individual waste reduction, reuse and recycling behaviour. The campaigns are matched to real infrastructure, ie through the provision of practical, optimal solutions and the means for taking action that householders can easily engage in.

The Waste Aware Scotland campaigning programme provides an opportunity to achieve consistency of approach and terminology in waste awareness throughout Scotland. We are also working towards meeting the waste reduction and recycling targets set out within the National Waste Plan for Scotland.

The 5 Phase Campaign Programme tells you more about how the Waste Aware campaigns are run. We will also run overarching campaigns at the national level to promote Reduce and Reuse.

In addition to our campaigning activities, a range of national Waste Aware resources are being developed. You can find out more about these resources on our Core Activities page.

 

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Public Attitudes to Reduce Reuse Recycle report

 

 

 

 

 

 

 

 



 

do a little change a lot link
Scottish Executive link

If you have any queries, please email us, or call 01786 471 333.

Reduce Reuse Recycle let's get it sorted