Waste Aware Scotland logo
Home Link Glossary Link Links Link Message Board Link Contact Us Link Index Link

Assorted recyclates

Plastic bottle

Plastic tubs

Assorted green waste

Foil cups

The Programme

The Scottish Waste Awareness Group (SWAG) was set up in 2000, with the remit of changing public attitudes to domestic waste. The aim of SWAG is to deliver a national campaign called Waste Aware Scotland to raise awareness of, and change public attitudes and behaviour towards Reduce, Reuse and Recycle. The campaign is delivered in parallel with the implementation phase of the National Waste Plan for Scotland.

The Waste Aware Scotland programme has been endorsed by the Scottish Executive, Scottish Environment Protection Agency (SEPA) and the Convention of Scottish Local Authorities (CoSLA), and is linked to the Scottish Executive’s “Do A Little Change A Lot” (DALCAL) national umbrella campaign. The programme involves developing campaigning strategies to promote individual waste reduction, reuse and recycling behaviour. The campaigns are matched to real infrastructure, ie through the provision of practical, optimal solutions and the means for taking action that householders can easily engage in.

The Waste Aware Scotland campaigning programme provides an opportunity to achieve consistency of approach and terminology in waste awareness throughout Scotland. We are also working towards meeting the waste reduction and recycling targets set out within the National Waste Plan for Scotland.

The 5 Phase Campaign Programme tells you more about how the Waste Aware campaigns are run. We will also run overarching campaigns at the national level to promote Reduce and Reuse.

In addition to our campaigning activities, a range of national Waste Aware resources are being developed. You can find out more about these resources on our Core Activities page.


back to top button







Public Attitudes to Reduce Reuse Recycle report










Scottish Executive link

If you have any queries, please email us, or call 01786 468 246.

Reduce Reuse Recycle let's get it sorted